I found a paragraph of the answer in one of this week's readings.
There are literally dozens of possible reasons why even very reasonable people may not be inclined to cooperate the way we want them to, even when we think we have mutual interests. People do not cooperate because they have different priorities, or because they do not have the time and resources to do everything-including help us. They do not cooperate because the limintations in their own abilities, which make it difficult for them to comply with our requests. They resist because they have different assessments of how they might best hlelp. They do not cooperate because they are simply unaware of what we really need. They resist because they do not trust us. Sometimes they help, but with less than enthusiasm, because they are angry with us. And, perhaps most important of all, they do not cooperate because they believe they have different stakes in actions than we do, and they fear that they will lose something they value in the process of cooperating with us (Kotter. 1985, pp. 63-64).
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